📁 Project: Visionary Growth Strategy for TruHarvest Organics

👤 The Client: TruHarvest Organics

TruHarvest is a fast-growing organic farming brand supplying produce to high-end grocers and eco-conscious consumers. Despite their solid product line and mission, they lacked a cohesive digital strategy and struggled to scale beyond their local market.

⚠️ The Problem: Scattered Presence, No Scalable Plan

TruHarvest had a fragmented digital presence — different voices on platforms, no centralized lead system, and minimal automation. Their growth stalled as marketing efforts remained manual, inconsistent, and hard to measure.

💡 Our Solution: Visionary, Data-Driven Growth Strategy

Lero developed a full-stack strategy focused on alignment, automation, and scalability. We:

• Audited all digital channels and defined a unified brand voice

• Created a 12-month roadmap with KPIs tied to customer journeys

• Set up CRM-powered lead funnels and email automation

• Implemented an SEO + local targeting plan for regional expansion

• Designed custom dashboards for real-time performance tracking

🚀 The Results: From Local Favorite to Regional Leader

Within 4 months of implementation, TruHarvest achieved:

• +87% increase in qualified leads

• Expanded operations into 3 new regions

• Reduced manual workload by 60% through automation

• Achieved KPI alignment across marketing, sales, and ops