👤 The Client: BoldBeauty Skincare

BoldBeauty is a DTC skincare brand targeting young, urban consumers with clean, sustainable products. They had strong product-market fit but were overwhelmed by manual follow-ups, inconsistent email outreach, and limited customer segmentation.

⚠️ The Problem: Manual Marketing, Missed Opportunities

The brand’s team relied heavily on spreadsheets, ad-hoc email blasts, and manual DMs to manage campaigns. As sales grew, they couldn’t keep up with nurturing leads, tracking behavior, or segmenting their growing audience.

💡 Our Solution: Full-Stack Marketing Automation

Lero Agency built a complete automation ecosystem that supported BoldBeauty’s growth while freeing up their internal team. We:

• Integrated Klaviyo with their Shopify store for behavior-based email flows

• Built automated abandoned cart, welcome, and win-back sequences

• Created dynamic audience segments based on buying behavior, interest, and engagement

• Set up Zapier workflows to sync leads from forms, ads, and support channels

• Developed custom reporting dashboards for real-time tracking

🚀 The Results: More Revenue, Less Effort

• +36% increase in email-driven revenue within 6 weeks

• Abandoned cart recovery rate jumped to 21%

• Customer retention improved by 44%

• Team saved 25+ hours weekly by replacing manual work with automations