👤 The Client: Nexora Learning

Nexora is a growing e-learning startup offering self-paced tech courses for African youth. They had a strong mission, a solid curriculum, but a website that wasn’t keeping up — poor engagement, slow loading times, and confusing navigation were affecting sign-ups.

⚠️ The Problem: Traffic Without Conversion

Despite running campaigns and getting decent traffic, Nexora’s bounce rate was high and user retention low. Their outdated site structure, lack of interactive elements, and mobile-unfriendly design were costing them leads.

💡 Our Solution: Strategic Redesign with Built-In Interactivity

We started by running a full funnel and behavior analysis using Hotjar and GA4. From those insights, we:

• Redesigned the UI/UX with a clean, modern layout optimized for mobile and learning engagement.

• Integrated interactive elements like course previews, hover tooltips, and animated progress bars.

• Streamlined the sign-up process and added automated onboarding flows connected to their CRM.

• Boosted performance speed by optimizing media files and using lightweight tech stacks.

All designs were tested using Figma prototypes, then deployed with a responsive, custom-coded frontend.

🚀 The Results: 2.5x More Engagement & Faster Conversions

After launch, Nexora saw:

• +148% increase in average session duration

• 2.5x more course sign-ups in the first month

• Page load speed improved from 6.8s to 1.9s

• Reduced drop-off rate by 62% on course pages

Their team now has a scalable, interactive site that matches the quality of their mission.