👤 The Client: UrbanModo

UrbanModo is a rising streetwear brand targeting Gen Z audiences with limited-edition drops and community-led collections. Their old e-commerce setup was limiting — slow, outdated, and unable to handle scale or high-traffic product launches.

⚠️ The Problem: Outdated Store, Missed Sales

UrbanModo faced store crashes during product launches, a clunky checkout process, and limited product filtering options — leading to abandoned carts and poor conversion on mobile. They needed a robust, stylish, and flexible e-commerce solution fast.

💡 Our Solution: Built for Scale & Style

Lero engineered a fully dynamic e-commerce experience tailored to UrbanModo’s brand and drop culture. We:

• Migrated their store to Shopify 2.0 with a custom-built theme

• Added real-time inventory countdowns, drop timers, and waitlists

• Streamlined checkout with 1-click upsells and wallet payment integrations

• Created dynamic filtering (size, color, availability) for mobile

• Integrated analytics to track performance by product, region, and campaign

🚀 The Results: Launch-Ready & Conversion-Driven

• +63% boost in mobile conversion rate

• Drop-day stability with 0 downtime across 4 campaigns

• Average order value up 31% from smart upselling

• Reduced bounce rate by 48% with faster, smoother navigation